Michael McQueen, a bestselling author and founder of The Nexgen Group, emphasized the importance of adapting Rotary’s practices to attract younger members during a discussion with district governors-elect in January 2016. Highlighting the demographic gap between Rotary’s predominantly older membership and the younger, digitally savvy population, McQueen argued that embracing change is essential for growth. He outlined three strategies—recalibrating traditions, re-engineering processes, and repositioning Rotary’s image—as critical steps for maintaining relevance without compromising the organization’s core values. “Any organization that is willing to compromise its DNA in order to stay relevant never lasts,” he stated, urging leaders to champion innovation while preserving Rotary’s foundational principles.
McQueen cited the example of the Rotary Club of Toronto Sunrise, where a co-president model involving three shared leadership roles led to a 25% membership increase. He noted that fresh perspectives from younger members, guest speakers, and even children attending meetings can drive creativity and renewal. “They have no trouble thinking outside the box because no one has told them what the box even looks like,” he said, emphasizing the potential of young people as both members and advocates for civic engagement. While acknowledging the